Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya has spent over 28 …
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where likes, dislikes and everything between them change quickly, not all advertisements hit the mark. This is where Emotion AI technology steps in to …
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries. And despite their omnipresence, their efficacy is debatable, because the chatbots are barely human and throw a bunch of questions at you whenever …