Introduction In today’s market, digitally transformed brands are pretty much required to have multiple digital touchpoints & access for potential and current consumers. While there are a whole host of digital analytics tools to help brands better understand their existing and potential customers, most data …

In the wake of the pandemic, many consumer-insight and market research projects have taken to using digital surveys, online focus groups, and online testing of advertising and promotional materials. And increasingly, experienced researchers are turning to cutting edge technology tools like emotion ai to add …