Consumer Brands
Insights pro for
consumer insights
Elevate your quantitative & qualitative
research insights with our full-stack emotion
ai technology.

Leverage technology to get the unbiased,
unstated insights

Facial coding
Measure Attention: Head position, body angles, eye-positions and emotions combine to measure attention and engagement of your respondents
Recognise Emotion: Joy, surprise, anger, disgust and more…Monitor and recognise flashes of emotion as respondents respond to stimuli
Identify Distraction: Looking away or at your mobile or talking to someone outside the screen, we measure distraction in all it’s forms

Eye tracking
Measure Attention: Head position, body angles, eye-positions and emotions combine to measure attention and engagement of your respondents
Recognise Emotion: Joy, surprise, anger, disgust and more…Monitor and recognise flashes of emotion as respondents respond to stimuli
Identify Distraction: Looking away or at your mobile or talking to someone outside the screen, we measure distraction in all it’s forms

Speech transcription
Measure Attention: Head position, body angles, eye-positions and emotions combine to measure attention and engagement of your respondents
Recognise Emotion: Joy, surprise, anger, disgust and more…Monitor and recognise flashes of emotion as respondents respond to stimuli
Identify Distraction: Looking away or at your mobile or talking to someone outside the screen, we measure distraction in all it’s forms

Text sentiment
Measure Attention: Head position, body angles, eye-positions and emotions combine to measure attention and engagement of your respondents
Recognise Emotion: Joy, surprise, anger, disgust and more…Monitor and recognise flashes of emotion as respondents respond to stimuli
Identify Distraction: Looking away or at your mobile or talking to someone outside the screen, we measure distraction in all it’s forms

Audio tonality
Measure Attention: Head position, body angles, eye-positions and emotions combine to measure attention and engagement of your respondents
Recognise Emotion: Joy, surprise, anger, disgust and more…Monitor and recognise flashes of emotion as respondents respond to stimuli
Identify Distraction: Looking away or at your mobile or talking to someone outside the screen, we measure distraction in all it’s forms
Consumer research: The way you want
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Catch’em fresh
Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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Emotion AI
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where
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Emotion AI
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries.
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