Consumer Insights
Consumer Insights
Elevate your research projects with Emotion ai technology!


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How it Works
Take the effort out of Qualitative Research

Live Online Focus Groups
Analyze emotion data for live sessions
Upload pre-recorded sessions for insights
Get session & participant-level insights
Get session transcripts & automated dashboards
Avail assistance with global panel sourcing
Get customized insight reports

1-on-1 Direct Interviews
Get live emotion alerts during live sessions
Upload pre-recorded sessions for insights
Get session transcripts & automated dashboards
Avail assistance with global panel sourcing
Get customized insight reports
Take the delays out of Quantitative Research
Emotion Ai Technologies deployed
Facial coding
Recognise facial expressions to map customer emotions and engagement as they browse through products, content or creatives.

Eye tracking
Track eye gaze to identify areas of interest, plot gaze and generate heatmaps drive insights on user experiences and creatives.

Speech transcription
Get auto-transcription and conversation insights from your meetings and conversations to eliminate manual note-taking or admin tasks.

Audio tonality
Understand sentiment & emotion via tone, pitch and pace to go beyond mere words spoken and quantity customer emotion.

Text sentiments
Map intent, sentiment and keywords for every line your customers speak to understand much more than what’s being said.

Survey Research
Efficient way to plan and build surveys that help you understand the consumer better and empower your research projects.

Latest from our Resources
Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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Emotion AI
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where
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Emotion AI
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries.
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