Text Sentiment

Text Sentiment Analysis

Text sentiment analysis enables companies to harness the power of machine learning algorithms to efficiently analyze text data and extract meaningful insights. Businesses can leverage this technology to efficiently analyze user reviews, social media comments and feedback to understand customer sentiment towards their offerings.


Text Sentiment Analysis: Introduction

Text sentiment analysis utilizes natural language processing (NLP) and machine learning algorithms to extract emotions from texts. By analyzing language patterns, it can accurately tell whether the text expresses positive, negative or neutral sentiments. This technology is incredibly useful for businesses as it allows them to monitor brand and product sentiment in customer feedback and gain insights into customer opinions.

According to the National Language Processing Research Laboratory (NLPRL), sentiment analysis delivers an accuracy rate of 70% to 80% in identifying positive and negative opinions. As technology continues to evolve, this precision will only get better, and various industries are now utilizing this technology to boost productivity.

Here are some examples of how text sentiment analysis is being leveraged to monitor user sentiments:

  • Customer Reviews: An online retailer can use sentiment analysis to evaluate customer reviews for product insights. This allows them to quickly identify any issues and take action to improve customer satisfaction.
  • Social Media Monitoring: Brands can track comments and mentions of their name on social media using sentiment analysis. By analyzing the overall sentiment of responses on posts (positive, negative, or neutral), they can identify trends or issues and proactively address them.
  • Chatbot Conversations: Customer service teams leverage sentiment analysis to evaluate the effectiveness of chatbots' responses. By identifying areas for improvement, companies are able to provide better customer support and enhance customer satisfaction.

Overall, text sentiment analysis is a valuable tool that enables businesses to gain insights into their customers' opinions and improve their products and services accordingly.

Types of Text Sentiment Analysis

Graded Sentiment Analysis
If precision in polarity classification is a critical aspect of your business, you should consider expanding your polarity categories to encompass different levels of positive and negative extremes:
  • Very positive
  • Positive
  • Neutral
  • Negative
  • Very negative
This is called graded sentiment analysis, and it is used to interpret 5-star ratings in a review, for example: Very Positive = 5 stars Very Negative = 1 star
Emotion detection sentiment analysis
Emotion detection takes sentiment analysis a step further by identifying specific emotions such as happiness, frustration, anger, and sadness. This is achieved through the use of sophisticated machine learning algorithms to interpret and decode lexicons, a term used to define a list of words and the meanings they convey. However, relying solely on lexicons can present some challenges since people may express emotions in different ways. For example, words such as "bad" or "kill" can typically convey anger (e.g. "Your product is so bad" or "Your customer support is killing me"), but they can also express happiness (e.g. "This is badass" or "You are killing it").
Aspect-based Sentiment Analysis
While analyzing the sentiment of texts, it's important to identify the specific aspects that people are discussing in a positive, neutral or negative manner. This is where aspect-based sentiment analysis is valuable. For instance, in a product review, if a customer writes, "The battery life of this camera is too short" an aspect-based classifier determines that the sentence expresses a negative opinion about the battery life of the product. This approach enables businesses to evaluate which particular aspects of their product consumers appreciate and which ones they don't. By understanding this, companies are able to make informed decisions about improving or promoting specific product features to better meet their customers' needs.
Multilingual sentiment analysis
Multilingual sentiment analysis is a task that involves significant pre-processing and resource allocation. While multiple resources such as sentiment lexicons are available online, others need to be created, such as translated corpora or noise detection algorithms. Using these resources typically requires some coding expertise. An alternative approach involves using a language classifier to automatically detect the language of the text and then training a custom sentiment analysis model to classify the text accordingly. Multilingual sentiment analysis is essential for businesses operating globally, as it enables them to expand their feedback system to different countries and overcome language barriers.
Virtual Reality
The field of Virtual Reality is facing expression limitations, but the integration of Eye Tracking technology with VR can help overcome this issue. Tracking users' eye movements can enhance the development of more realistic avatars that respond to emotions like blinking. It can improve the overall VR experience for customers by allowing avatars to reflect their eye movements.


How Text Sentiment Analysis Tool Work?

Text sentiment analysis is a sophisticated system, but we have simplified it for you. The process generally comprises the following steps:

  • Data Collection: Text data is collected from various sources, such as social media platforms, customer review sites or chat logs.
  • Preprocessing: In this step, the text data is cleaned and prepared for analysis, which involves removing stop words (common words like "the" and "and"), stemming (reducing words to their root form) and tokenization (splitting text into individual words or phrases).
  • Feature Extraction: The text is converted into a numerical representation that can be used by the machine learning algorithm. This may involve techniques like bag-of-words (counting the frequency of each word) or word embeddings (representing words as vectors in a high-dimensional space).
  • Model Training: The machine learning algorithm is trained on a labelled dataset (text data that has already been classified into sentiment categories).
  • Prediction: At last the trained model is used to predict the sentiment of new, unlabeled text data.

For example, let's say we want to analyze the sentiment of customer reviews for a restaurant. We would collect the text data (reviews), preprocess it by removing stop words and stemming the words, extract features using bag-of-words, train a machine learning model on a labelled dataset of reviews and then use the model to predict the sentiment of new reviews.

Use and Applications of Text Sentiment Analysis

Customer Feedback & Support
Text sentiment analysis enables businesses to understand their customers' needs and improve their products or services accordingly. By analyzing customer feedback and support interactions, businesses are able to identify common issues and areas for improvement. For example, a hotel chain can use sentiment analysis to analyze customer reviews and identify specific areas where guests are unhappy, such as room cleanliness or staff friendliness.
Brand research
Brands utilise sentiment analysis to monitor their reputation and understand how consumers perceive them. By analyzing social media mentions and online reviews, brands identify areas where they are doing well and areas where they need to improve. For instance, a fashion brand could use sentiment analysis to track mentions of its brand on social media and identify trends in how consumers are talking about their products.
Product analytics
Text sentiment analysis provides insights to businesses on how their products are performing in the market. By evaluating customer reviews and feedback, businesses identify which features are most important to their customers and which areas need improvement. For example, a software company could use sentiment analysis to analyze customer feedback and identify which features are most important to its users.
Sales enablement
By leveraging text sentiment analysis sales teams are able to identify potential customers and tailor their messaging to those customers' needs. By analyzing social media posts and other online data, sales teams identify potential customers who are expressing a need for their product or service. For example, a B2B software company can use sentiment analysis to identify businesses that are experiencing specific pain points and reach out to them with a targeted sales pitch.

Challenges and Concerns

No sentiment analysis tool is 100% accurate. Machine learning algorithms are only as good as the data they are trained on, and language is complex and nuanced. Businesses need to be aware of the limitations of sentiment analysis and the potential for errors.
Like any machine learning algorithm, sentiment analysis can be biased. If the training data is biased, the model will be biased as well. For example, if the training data only includes reviews from a certain demographic group, the model may not be able to accurately classify sentiment for reviews from other groups.
Sentiment analysis can struggle with the context of language. For example, the phrase "I love this product, but the customer service was terrible" could be classified as either positive or negative sentiment, depending on how the algorithm is trained.

Request a Live Demo!
See how Facial Coding can
help your business

Takes just 30 minutes.
Book your slot now!

    Other technologies similar to facial coding

    Eye tracking
    Speech transcription
    Text sentiment
    Audio tonality

    Latest from our Resources

    Emotion AI
    iMotions vs Insights Pro: Which One is the Right Tools for You?

    They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using

    Read More
    Market research
    UserTesting vs Insights Pro: Choosing the Perfect Market Research Tool for Your Business

    As the AI revolution has catapulted the adoption of new age digital products, businesses face a tough choice between ensuring quality

    Read now
    Creative Testing
    Top 5 UserTesting Alternatives for Businesses in 2024

    Building and sustaining powerful customer experiences is pivotal for leaving a positive impact on users and building strong customer

    Read now