Insights Pro for
Qualitative Research

It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.

We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice ai functionalities of their Emotion Ai tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data.

I think it was very difficult before technology before tech came in to really understand system 1 because I mean, you could do it and we had techniques to do it, but I think what emotional AI has actually allowed us to do is to understand emotion that is felt, but not necessarily either articulated or even consciously, what should I say, manifested. But I'm feeling it. But even I don't know it.

Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence - Machine Learning driven analysis - using Facial coding & conversational ai - both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.