Customer Journey Testing

Customer Journey Testing

Upgrade your online shopper
journey with emotion ai

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How customer journey testing works with emotion aware tool

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Upload URL

Securely upload your website or web app URL
and specify the objectives / task / journey
that you want your respondents to traverse
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Set-up Study

Choose technology modules - facial coding, eye-tracking, surveys - and set up your customer journey map study
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Select Panel

Upload respondent email ids to send invites
from platform or download a custom link
to include in your panels/surveys
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Publish Study

Take the study live in less than 1 minute from upload to publishing. Choose future publishing dates at your convenience
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See Live Results

View respondent data in the platform in real-time,
as respondents complete the study. Get aggregate
& participant data on the automated dashboards
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Get Custom Reports

Download data to do your own reporting or opt
for our value-added services & have our in-house
consumer insights team develop detailed insight reports for you

Top benefits

Flexible-min
Flexible options
Want to do it yourself? Or need help setting up the study? We got you covered with DIY or Value-Added packages
Affordable-min
Affordable
Want to do a single project? Or want affordable packages for multiple studies? We got you covered there too!
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Fast & reliable
Complete studies in hours versus weeks. Get reliable and unbiased data in real-time from respondents
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Geography agnostic
Test with respondents across geographies and time zones depending on your customer presence
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Trusted by industry leaders
Get access to patented technology used by industry leaders in market research for your studies
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Get qualitative responses
Incorporate UI-UX Testing into a Qual Study to get the Why for the What. Multiple flexible options available

Why choose us for website customer journey testing?

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Full-stack offering
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Affordable & DIY
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Fast & reliable
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Patented technology
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Trusted by industry leaders

Video-first emotion aware SaaS to solve your every consumer insights need

Key technologies that power emotion-aware customer journey testing

Facial coding
Watch respondent’s emotions & engagement levels spike and dip as they browse through your website or app. Understand what engages, what confuses and where distraction & drop offs happen to provide your product teams with relevant inputs
Eye-tracking
Get detailed gaze plots & heatmaps of respondents as they browse through and use your website or web app. Identify what they look at, where they spend time and where they hate the experience, to ensure stickiness at every stage & that they complete their purchase journey
Surveys
Include open-ended, rating scale or MCQs in your study to supplement unstated responses with stated answers to specific questions you might have for your respondents

Experience an interactive demo

What industry leaders
have to say about us

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Frequently Asked Questions

Insights Pro Quant uses emotion ai technologies including facial coding, eye-tracking, and surveys for customer journey analysis. You need to add your website or web app URL to set up the set up the study and then share the study with samples. Engagement of the samples on the URL is tracked using emotion ai and then easy-to-understand reports are auto-generated for analysis.

The customer journey map is a visual and statistical presentation of engagements between a customer and a brand. It may span across different customer journey stages from initial awareness stage to post-purchase engagements, illustrating the holistic relationship between a customer and a brand over time.

As increasing number of users are making purchase decisions online, understanding their digital customer journey is paramount for businesses. It helps in facilitating strategies to meet digital customer needs at each stage. This knowledge enables companies to create a seamless, positive experience, fostering customer satisfaction, and ultimately, long-term loyalty.

Yes, the customer journey is a strategic consideration for businesses. It involves deliberate planning and execution to enhance each touchpoint, ensuring a cohesive and satisfying experience throughout the customer’s interaction with a brand.

A journey map is a visual representation of the customer experience, illustrating the various touchpoints and interactions from initial engagement to post-purchase. It is a strategic tool used to identify areas for improvement and optimize the overall customer experience.

thelightbulb.ai’s Insights Pro Quant uses emotion ai technologies powered by facial coding, eye tracking, and others on the sample when they interact with their website or web apps. These interactions are evaluated to represent the customer journey map.

Yes, Insights Pro can analyze B2B customer journey map as well as B2C customer journey map. Various emotion ai technologies work in sync to analyze how user interacts with your website or web app to make decisions in their purchase journey whether it is B2B or B2C.

In the B2B context, the customer journey involves specific stages tailored to business-to-business interactions. These stages include problem recognition, solution exploration, consensus building, and the decision-making process.

The B2B buyer journey focuses on the decision-making process within a business. It takes into account factors such as organizational needs, budget constraints, and stakeholder alignment, highlighting the complexity of B2B purchasing decisions.

A shopping journey delineates the path a consumer takes when making a purchase. It encompasses research, consideration of options, the actual purchase, and post-purchase evaluation.

Path to purchase and the shopper journey are interconnected concepts, outlining the steps a consumer takes from recognizing a need to making a purchase decision. Understanding this journey is vital for businesses to optimize their marketing and sales strategies.

The digital journey of a business refers to its online presence and interactions with customers across digital platforms. It involves leveraging digital channels for marketing, sales, and customer support to enhance the overall customer experience and drive business growth.