Insights Pro
Introducing Insights Pro
Leverage the power of emotion ai for your market research projects
Qualitative research
Quantitative research
The technologies that power Insights Pro
Facial coding
Eye tracking
Speech transcription
Text sentiment
Audio tonality
Emotion Ai for Qualitative research projects
Emotion Ai for Quantitative research projects
Facial coding
Monitor emotion, engagement &
attention levels of respondents as they
watch your ad, content or experience
your product
attention levels of respondents as they
watch your ad, content or experience
your product
Eye-tracking
Track eye-gaze to understand attention,
heatmaps and areas of interest for your
product ux, ad creative or
content experience
heatmaps and areas of interest for your
product ux, ad creative or
content experience
Surveys
Marry emotion & eye-tracking data with
stated responses using MCQs, rating
scales or open-ended questions
stated responses using MCQs, rating
scales or open-ended questions
What Makes Insights Pro Your Must-have
Research Tool
Latest from our Resources
Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)
Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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Emotion AI
Emotion AI for Ad Agencies: Benefits and Impacts
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where
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Emotion AI
Emotion AI with Chatbot: Why it Matters
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries.
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