Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising campaigns. We have talked about why creative testing strategies are important, how creative testing strategies work, how they can be improved using AI, …

According to a Statista report, marketers and advertisers spent a whopping $781 billion on paid ads in 2022 alone, and the number is expected to rise to $885 billion by the end of 2024. Facebook ads, Google ads, Youtube ads, and Tiktok ads are some …