The consumer environment is dynamic and businesses need to keep up with new trends, mannerisms, and inclinations to stay relevant. That’s why market research is so important for businesses, as it allows them to understand how their customers think and act in a way that …

Have you watched Shark Tank before? If you have then you might’ve seen the sharks asking entrepreneurs about the size of the market, and they come up with a precise figure right away. It’s fascinating how a person can anticipate the market size with millions …

Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. As these processes keep on evolving, a number of new terminologies keep adding to market research list while several old one fade out. …