7 Proven Strategies for Successful Customer Journey Testing in 2024
Subha
As digital marketplace has been developing in an unprecedented pace, identifying and improving the customer journey has become the key driver for performance. Technological advancement, consumer behaviour etc- have made it imperative for the firms to develop new and innovative tech solutions that make the …
Facial Action Coding System (FACS) for Personalised User Experiences: A How-To Guide
Human behaviour and emotional perception hold the very core of the aspects of the digital experience and hence are bound to be critical as far as the development of the tailor-made and engaging experiences is concerned. Although FACS is comprehensive by nature, it gives UX …
iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using advanced business intelligence …
