Direct Interviews Analysis

Direct Interview Analysis

Catch contradictions & get unbiased responses with emotion ai

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How interview analysis works
with emotion ai

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Set-up live session

Set up your DI meeting on Zoom, Gmeet or MS Teams and add your meeting link into our platform to get your custom Emotion-Ai monitored meeting link
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Select panel

Upload respondent email ids to send invites from platform or download a custom link to include in your panels/surveys
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Get real-time alerts

Get web notifications visible only to the researcher as they conduct the Direct Interviews on the emotion/engagement levels of the respondents as they discuss or react
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See results

View respondent data after the meeting at aggregate & participant level on the automated dashboards
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Get custom reports

Download data to do your own reporting or opt for our value-added services & have our in-house consumer insights team develop detailed insight reports for you
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OR Upload pre-recorded session

Get absolutely similar results for Pre-Recorded DIs too - simply upload your DI meeting recording into our platform to get your custom Emotion-Ai analysis

Interview analysis: top benefits with emotion ai

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Reduce manual effort
Let us do the heavy lifting for your Qualitative DI sessions while you focus on probing the respondents for insights. With auto-transcription, meeting recording, facial coding, sentiment analysis & audio tonality analysis, no nuance gets missed
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Test live or pre-recorded sessions
Choose between online, live or in-lab Direct Interview sessions. As long as you are recording the Interview with the respondent’s face visible and audio available, we’ve got your back
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Flexible options
Just want the data & do the analysis yourself? Or do you need help setting up & analyzing the study? We got you covered with DIY or Value-Added packages
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Affordable
Want to experiment with just a single project? Or want affordable packages for multiple studies? We got you covered there too!
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Fast & reliable
Complete data analysis in hours versus weeks with all the heavy lifting done by our technology. Get reliable and unbiased data in near real-time from respondents
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Geography agnostic
Test with respondents across geographies and time zones depending on your customer presence. Our main technology components work across cultures, languages and geographies
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Trusted by industry leaders
Get access to patented technology used by industry leaders in qualitative market research for your studies

Why choose us?

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Full-stack offering
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Reduces manual effort
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Unique patented technology
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Speedy & affordable
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Trusted by industry qual leaders

Video-first emotion aware SaaS to solve your every consumer insights need

Key technologies that power emotion-aware DI analysis

Facial coding
Now never miss a single nuance of your respondent’s emotions & engagement levels spiking or dipping as they react to the flow of the Interview. Understand what engages, what confuses and where disagreements are happening as you tap into unstated responses and contradictory reactions
Speech transcription
Focus on engaging your respondents instead of taking notes or transcribing hours of conversation later, with our automated multi-lingual speech transcription capabilities. *Default availability for English. Available on request for other languages.
Text sentiment analysis
Understand the sentiment behind the words - positive, negative or neutral - to understand what your respondents truly mean. Identify high-frequency keywords and the sentiment in their usage to decode brand associations.*Available only for English.
Audio tonality analysis
Decode the sentiment in the voice, both for speech and vocal utterances. This cutting-edge technology is language-agnostic & trained across cultures & geographies.*Available in beta for select use-cases

What industry leaders
have to say about us

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