Emotion AI

Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

Welcome to the first episode of ‘Heureka – The Insights podcast’ by Thelightbulb. We kick off the podcast series with Priya Lobo, CEO of Ormax Compass – a leading name in the consumer understanding and brand positioning space in India. Priya
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February 20, 2023
Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where likes, dislikes and everything between them change quickly,…
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February 10, 2023
Chatbots are everywhere. Most website you visit, and almost every app you have on your smartphone, have chatbots to address your queries. And despite their omnipresence, their efficacy is debatable,…
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January 31, 2023
As technology continues to evolve, companies recognize the potential of Emotion AI. From tech giants to small startups, businesses are investing in the ability to understand human emotions through computer…
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January 13, 2023
Ever since John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, it has evolved. People were amazed that it could solve puzzles(quickly) in the 60s, and now we have…
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December 30, 2022
The pandemic fundamentally changed the way businesses operate, with many sales activities moving online. Companies that were not well-suited to this shift had to adapt in order to survive. According…
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December 18, 2022
Scientific and academic research lays the foundation for human evolution and the proliferation of structured societies across the globe. From Copernicus’s publication on the heliocentric model of the solar system…
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December 13, 2022
Market research is an inalienable component of thriving business networks in an expansive marketplace. The fact that businesses are trying to decode consumer behaviour and preferences to optimise products for…
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December 3, 2022
The use of AI in extracting consumer insights and decoding consumer behavior is a long-standing proposition. One that is flooded with speculations and doubts regarding the efficacy of the process.…
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November 13, 2022
As businesses adapt to their digitally native customers, they realize the importance of removing friction from their digital products to optimize for better conversions. User experience plays a pivotal role…
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