With the introduction of AI, the digital shopping landscape has evolved significantly because of the introduction of some new KPIs. One of the key KPIs that is becoming increasingly popular among digital businesses is human emotions. Well, don’t be surprised while reading “human emotions.” Today, …

When Carl-Herman Hjortsjö revealed the standards of the Facial Action Coding System (FACS), no one knew it would become important for businesses to make informed decisions.  FACS is an acronym for Facial Action Coding System, a tool for systematically categorizing human facial movements based on …

An always-changing digital ad environment requires more than a competitive edge-not least, of course, because it is an imperative. As the data-protective, discerning purchaser becomes ever more ubiquitous in an increasingly connected environment, marketers are not merely challenged to deliver impactful, personal messages but also …