Facial Action Coding System (FACS) for Personalised User Experiences: A How-To Guide
Subha
Human behaviour and emotional perception hold the very core of the aspects of the digital experience and hence are bound to be critical as far as the development of the tailor-made and engaging experiences is concerned. Although FACS is comprehensive by nature, it gives UX …
iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using advanced business intelligence …
UserTesting vs Insights Pro: Choosing the Perfect Market Research Tool for Your Business
As the AI revolution has catapulted the adoption of new age digital products, businesses face a tough choice between ensuring quality research before launching products and churning out new products at an unprecedented pace. Which in turn, has brought forth multiple challenges for researchers. Some …
