Creative Testing

Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational ai – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.
 
 
 

It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.

Early access to Virtual Meetings Pro has our team quite excited about the prospect of bringing Emotion-Ai led sales enablement to our business. We are always looking for ways to amp up & improve our sales team’s performance and close out more deals, and this tool promises to provide us with some very interesting insights. I am particularly looking forward to the real-time alerts on video-calls, that tell my sales people how stakeholders and potential customers are responding to the sales pitch, features and pricing, as such unstated responses will guide my team on how to best approach each prospect and close more deals. Looking forward to using the premium, full-access version soon.
 

Enterprise sales is a complex sales environment with multiple stakeholders and a long, painstaking process, that needs to be closely monitored at all stages. So, when I heard about VM Pro’s Emotion Ai led technology that has the potential to tap into unstated responses during customer interactions, I was intrigued. We are keen to try out the early-access version & receive emotion and engagement feedback on the sales pitch and conversation, to ensure that potential customers are engaged and plugged in through out the conversation. And the fact that VM Pro connects seamlessly into all the popular VC tools like GMeet, Zoom & MS Teams, ensures that the flow of conversation never moves off familiar platforms. We can’t wait to get cracking on the full-service version soon.