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AI-Powered Creative Testing: How Creativity Advances Ad Effectiveness
An always-changing digital ad environment requires more than a competitive edge-not least, of course, because it is an imperative. As the data-protective, discerning purchaser becomes ever more ubiquitous in an increasingly connected environment, marketers
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Creating a Digital Customer Journey Map: Best Practices and Examples
Businesses are meant to sell products, so the assumption that the product is the single most important thing to the business comes …
Forsta Vs Insights Pro Picking the Best Market Research Tool for Your Business
Both Forsta and Insights Pro are industry leading market research tools, and hence end up being compared by businesses in market research …
Qatalyst vs Insights Pro: Picking The Best Market Research Tool For Your Business
The importance of data can never be overstated, especially when we talk about businesses. From developing new products to predicting their success …
How to Leverage Qualitative Research Platforms for User Journey Testing
In the digitalized age, what user are doing and how they like are important factors for business enters which are trying to …
Your Website/App Performance with AI-driven UX/UI Testing
In the era of digital transformation, UX and UI should be one of the driving forces of websites and mobile apps that …
Clarifai Vs Insights Pro: Picking the Right Market Research Tool for Your Business
Data in all its forms is a sacred resource for businesses that strive to deliver excellence, but the data in itself doesn’t …
7 Proven Strategies for Successful Customer Journey Testing in 2024
As digital marketplace has been developing in an unprecedented pace, identifying and improving the customer journey has become the key driver for …
Facial Action Coding System (FACS) for Personalised User Experiences: A How-To Guide
Human behaviour and emotional perception hold the very core of the aspects of the digital experience and hence are bound to be …
iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree …
