Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. As these processes keep on evolving, a number of new terminologies keep adding to market research list while several old one fade out. …

Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights and/or market information. This responsibility of keeping the consumers satisfied and content now rests with the business organizations. While this may seem like …