Market Research Techniques: What’s (actually) effective in 2024
Subha
Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights and/or market information. This responsibility of keeping the consumers satisfied and content now rests with the business organizations. While this may seem like …
Measuring Success: KPIs for Evaluating Creative Testing
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising campaigns. We have talked about why creative testing strategies are important, how creative testing strategies work, how they can be improved using AI, …
The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and automation, the inherent inquisitiveness around the use of AI tools to optimise sales processes has only risen. While most people believe that sales …
