Emotion AI in Marketing: How to Craft Campaigns that Resonate
Subha
Marketing as a field is experiencing a shift in its landscape through emotions based artificial intelligence, or affective computing. This smart technology is all about the artificial intelligence to understand and recognize human emotions through facial response, tone of voice and many other queues. This …
Investing in UX/UI Testing: Why It’s Crucial for Your Business
In the current competitive digital business era, entrepreneurs work hard to offer customers a seamless and engaging user experience. UI and UX undoubtedly, play a pivotal role in enhancing customer satisfaction and boosting brand loyalty to gain a competitive edge. Therefore, before deploying your platform …
Customer Journey Mapping Process: Top Tips and Best Practices
Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up their customer satisfaction policies. Customer journey mapping then helps in outlining the areas where a customer comes into contact with a brand, and …
