Clarifai Vs Insights Pro: Picking the Right Market Research Tool for Your Business

Data in all its forms is a sacred resource for businesses that strive to deliver excellence, but the data in itself doesn’t make much sense if one doesn’t have the right tools to extract what’s valuable from the data. There are patterns, insights, and signals hidden in data that are easy to miss, even for the trained eye. Moreover, to thrive in the modern consumer economy, where most transactions have shifted online, businesses are focusing more on the qualitative side of things, seeking answers to key questions like “How likely are customers to react positively to a new Ui element?”. That’s why it’s imperative for businesses to rely on market research tools to make the most out of their data. Clarifai and Insights Pro are two promising choices when it comes to market research tools.

But what if you had to pick one?

That’s what we’re trying to help you with. In this extract, we will compare these tools on multiple parameters like utility, pricing, offerings, UI and accessibility, and learning curve. Note that the goal of this article is to equip you with the right amount of information so that you can make the right choice for your business. But before we dive into the meat of the article, let’s learn a bit more about the two.

About Clarifai and Insights Pro

Clarifai is a unified AI platform that lets businesses design, train, and deploy AI models at scale. It has separate tools for data labelling, data management, model training, machine learning operations, building custom UIs, and automating manual tasks like data collection. The reason why this tool attracts attention in business intelligence and market research circles is due to its expertise in computer vision and image analysis that let’s businesses design AI models for analysing remote and live interactions and integrate them with existing market research tools.

Insights Pro, on the other hand, is a specialised market research tool that makes use of emotion AI to enhance the quality of user insights and drive better decisions for businesses. Users can create custom surveys and tests, invite contributors for testing, and access intelligent insights from the central dashboard. One of the standout features of this tool is its ability to analyse both pre-recorded sessions and live interactions.

Insights Pro’s core offerings include creative testing, UI/UX testing, user journey testing, 1-on-1 direct interviews, and live online focus groups.

Insights Pro vs Clarifai: Which One is Best for Your Business?

There is no real answer to this question. You should pick the tool that is the best fit for your needs. Our goal with this comparison is to put the facts before you, so that you have enough data to make the right decision. We will compare these tools on 5 key parameters namely pricing, utility, accessibility and use interface, learning curve, and Offerings.

Utility

Clarifai offers the following key utilities:

1. Data Labelling- Clarifai has dedicated automation-first workflows for data labelling and training AI models. These workflows auto-label data while ingesting, facilitating quicker data structuring and training. 
2. Data Management- Clarifai has special tools for search and lifecycle management of inputs and vectors. It allows users to search based on vector similarity, human annotations, AI predictions, geo location, keyword and metadata search.
3. Training and Evaluating AI Models– Users can choose from a range of pre-built AI models or upload new third party models into the library. The system is capable of training new models with just a few reference examples, you can also use custom embeddings to maximise model performance.
4. ML Operations– Armada is a 24×7 AI algorithm that lets you run your ML models at production level quality cost effectively. It removes duplicates automatically, optimises runtime to maximise GPU utilisation.
5. Building Custom UI Models- The reusable UI templates offer users the flexibility to design and deploy UI models across organisations in days instead of weeks.
6. Automated Data Collection– Cairifai lets users collect real-time data from existing models based on custom criteria that they specify to power continuous learning loops for their models.

The key utilities offered by Insights Pro are as follows- 

1. User Feedback Collection– Insights Pro also allows businesses to collect user feedback, the only difference is that it does not have a native contributor base and you have the flexibility to pick your own contributors. 
2. Cross-Functional Integration- Insights Pro acts as a unified platform for all research-related activities, centralising data collecting, analysis, and reporting through the dedicated dashboard, making it a perfect place for different teams to collaborate with each other.
3. UI/UX Testing- With features like custom surveys and one-on-one interviews, Insights Pro is the perfect place to test new or existing UI/UX elements. With emotion AI, businesses can instantly identify areas that cause negative emotions and change them to make the overall experience pleasant for users.
4. Creative Testing- Creative testing is one of the core utilities of Insights Pro as it allows users to test creatives in real time and identify areas that resonate well with the audience along with those that don’t. This helps businesses in building high-converting creatives that are optimised for maximum CTR.
5. Prototype and Usability Testing- Insights Pro has all the tools and widgets required to test prototypes and verify usability of newly developed digital products.
6. Emotion AI Integration- With Insights Pro, businesses can integrate emotional insights into their decision making and make changes based on what the consumer actually feels and how they react to different UI/UX elements.

Accessibility and UI

When we talk about the accessibility of a tool, we think about the ease with which one can perform a preferred task and generate the expected output while also looking at the barriers.

Clarifai as a tool is designed keeping data engineers, data scientists, and AI/ML experts in mind. Is if for people who already have a fair share of technical expertise with AI and data management and are looking for tools to put their knowledge to use and create AI models for specific tasks. Therefore, the UI reflects the technical aptitude of their targeted user base. If you’re a marketing manager, product head, or an executive from a business, you might find the tools a bit too complicated to navigate. This is perhaps the biggest barrier to Clarifai’s accessibility.

Insights Pro on the other hand has a simple and easy to use UI that you can quickly adapt to and get things done quicker. Not to mention Insights Pro also supports one-on-one live interviews which makes it more suited for market research projects. With iMotions, you are only allowed to analyse pre-recorded sessions.

Learning Curve

Clarifai has a steep learning curve for anyone who isn’t familiar with data management, or AI/ML engineering because the tool was built for people who wish to build, train, test, and deploy task specific AI models. Although there is an onboarding phase where the product and onboarding team will take you through the features and UI to get you acquainted with the tool. Non-native users may face a lot of difficulties.

Insights Pro has a much smoother learning curve thanks to its beginner friendly and intuitive UI coupled with a dedicated onboarding team. Insights Pro has a custom onboarding flow for each user based on their needs and use cases, and the team stays in touch way beyond the onboarding phase to help you with any queries that you might have regarding the tools and its features.

Offerings

The core offerings of Clarifai include- 

• Scribe- For automated data labelling
• Spacetime– For data management and custom search
• Enlight– For training ML models 
• Armada– For 24×7 AI ops
• Mesh– For processing complex logic effortlessly
• Extend– For building custom UI models

The core offerings of Insights Pro include-

• Creative testing using facial coding

• UI/UX testing

• User journey testing

• Creative testing

• Surveys

• 1-on-1 direct interviews 

• Live online focus groups

Pricing

Clarifai has three paid plans called Community, Essential, and Professional priced at $0/month, $30/month, and $300/month respectively.

Insights Pro, on the other hand, offers custom plans based on your needs. Moreover, there are separate tools for qualitative and quantitative research, so you can save a ton of money by only paying for what you’re actually going to use. This is one of the best features of Insights Pro and it is the only tool in the market that currently offers this. You can request pricing here. 

Conclusion

While both Clarifai and Insights Pro offer valuable capabilities, Insights Pro emerges as the superior choice for comprehensive market research. With its intuitive interface, diverse feature set, and emphasis on user-centric design, Insights Pro empowers businesses to unlock deeper insights and make informed decisions. Choose Insights Pro for unparalleled market research excellence and drive success for your business.