Blog
The Role of Facial Action Coding System in Improving Qualitative Research Outcomes
Qualitative research is the foundational concept behind analyzing and logically evaluating human behavior, motivations, and emotions. While the conventional humanitarian modes of qualitative research like interviews and focus groups are invaluable, they have
Read MoreLatest from our resources
How Artificial Intelligence Makes Way for Faster and Smarter UI Testing
In today’s software development era, AI has become an integral part that empowers SDE teams to develop superior-quality software applications rapidly. Out …
Top UX Testing Stats to Consider in 2024
The UI/UX design realm is constantly evolving and keeping up with all the latest developments is very critical if you want to …
Run A Successful Ad Testing Program Using AI
The digital landscape is constantly evolving and new technological advancements are introduced daily. Well, there is one technological advancement that we are …
Transform Online Experience With AI-Powered User Journey Testing
In one of our last articles, we discussed the power of AI in enhancing B2B sales. It clearly shows us the scope …
Virtual Focus Group Software: Key Features to Consider
Traditional focus groups have taken a significant leap and the emergence of their evolution is embarked with the introduction of virtual methodologies …
Marketing Research Analytics: AI and Guide for 2024
The consumer environment by its very nature is not static and therefore, to be relevant business must adjust to new trends, mannerisms …
Market Sizing Questions: How Emotion AI can Enhance Them
Have you watched Shark Tank before? Well if you have, you may have seen the sharks questioning the pitchers about the market …
Glossary: Market Research
Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. …
Market Research Techniques: What’s (actually) effective in 2024
Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights …