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The Complete Guide to Emotion AI in Market Research: Decoding the Subconscious Consumer
Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind
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How to Leverage Qualitative Research Platforms for User Journey Testing
In the digitalized age, what user are doing and how they like are important factors for business enters which are trying to …
Your Website/App Performance with AI-driven UX/UI Testing
In the era of digital transformation, UX and UI should be one of the driving forces of websites and mobile apps that …
Clarifai Vs Insights Pro: Picking the Right Market Research Tool for Your Business
Data in all its forms is a sacred resource for businesses that strive to deliver excellence, but the data in itself doesn’t …
7 Proven Strategies for Successful Customer Journey Testing in 2024
As digital marketplace has been developing in an unprecedented pace, identifying and improving the customer journey has become the key driver for …
Facial Action Coding System (FACS) for Personalised User Experiences: A How-To Guide
Human behaviour and emotional perception hold the very core of the aspects of the digital experience and hence are bound to be …
iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree …
UserTesting vs Insights Pro: Choosing the Perfect Market Research Tool for Your Business
As the AI revolution has catapulted the adoption of new age digital products, businesses face a tough choice between ensuring quality research …
Top 5 UserTesting Alternatives for Businesses in 2024
Building and sustaining powerful customer experiences is pivotal for leaving a positive impact on users and building strong customer relationships. When businesses …
Top 5 Factors to Consider Before Using FACS for Market Research
As ardent AI proponents we have meticulously explored multiple angles of how AI can enhance market research. From facial coding use cases …
