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The Role of Facial Action Coding System in Improving Qualitative Research Outcomes
Qualitative research is the foundational concept behind analyzing and logically evaluating human behavior, motivations, and emotions. While the conventional humanitarian modes of qualitative research like interviews and focus groups are invaluable, they have
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Emotions drive action and behavior from consumers in marketing campaigns. Most ad agencies are aware of this. However, in a world where …
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As technology continues to evolve, companies recognize the potential of Emotion AI. From tech giants to small startups, businesses are investing in …
Emotion AI: Everything You Need to Know in 2023
Ever since John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, it has evolved. People were amazed that it could solve …
5 Reason Why B2B SaaS Sales Need Emotion AI
The pandemic fundamentally changed the way businesses operate, with many sales activities moving online. Companies that were not well-suited to this shift …
Top 3 Benefits of Including Emotion AI Tools in Your Research Project
Scientific and academic research lays the foundation for human evolution and the proliferation of structured societies across the globe. From Copernicus’s publication …
How to Save Money & Time with Emotion AI tools for Market Research
Market research is an inalienable component of thriving business networks in an expansive marketplace. The fact that businesses are trying to decode …
