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Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost the
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Have you watched Shark Tank before? Well if you have, you may have seen the sharks questioning the pitchers about the market …
Glossary: Market Research
Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. …
Market Research Techniques: What’s (actually) effective in 2024
Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights …
Measuring Success: KPIs for Evaluating Creative Testing
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising …




