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Can UX Nudge Users Toward Sustainability? A Real Case Study
A tiny ‘new’ option in one of the food delivery app’s delivery choices recently sparked a healthy debate on one of the leading social media platforms. The feature – E Saver – with ₹5 off on the next order – offered users a slower delivery
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Marketing Research Analytics: AI and Guide for 2024
The consumer environment by its very nature is not static and therefore, to be relevant business must adjust to new trends, mannerisms …
Market Sizing Questions: How Emotion AI can Enhance Them
Have you watched Shark Tank before? Well if you have, you may have seen the sharks questioning the pitchers about the market …
Glossary: Market Research
Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. …
Market Research Techniques: What’s (actually) effective in 2024
Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights …
Measuring Success: KPIs for Evaluating Creative Testing
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising …
The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and …
Top 11 Marketing Research Tools For 2024: A Comprehensive Comparison Guide
Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me …
From Sign-Up to Success: Nailing Customer Onboarding for SaaS Companies
There was a time when SaaS products with good customer onboarding called it a differentiator because few products offered one at the …
How is AI used for advertising?
The pace of the AI revolution has been unprecedented. You can find an AI tool for almost any task that you can …
