Qatalyst vs Insights Pro: Picking The Best Market Research Tool For Your Business

The importance of data can never be overstated, especially when we talk about businesses. From developing new products to predicting their success in the consumer market, everything depends on the insights drawn from consumer data. This has been made possible by market research tools and processes that take raw data and turn them into consumer centric actionable insights.

However, since traditional market research methodologies depend heavily on consumer honesty, the accuracy of such methods is questionable. That’s what some modern day market research tools like Insights Pro solve for businesses. By accounting for human emotions in their analysis, they make sure that the insights are genuine, facilitating better decisions at the stakeholder level.

Qatalyst and Insights Pro are some of the most talked about tools in the category and every business will face a choice between the two when picking the right tool for market research. This article is all about making that choice easier by comparing both these tools on specific grounds like pricing, utility, accessibility and user interface, learning curve, and onboarding experience. We truly hope that by the time you reach the end of this article, you have enough data to make the right choice.

But before we dive into the meat of this article, let’s get acquainted with the tools in question.

About Qatalyst and Insights Pro

Qatalyst is a flagship offering by Entropik that specialises in market research. It helps businesses uncover authentic opinions and user behaviour using AI based tools like facial coding, voice and speech analysis. It helps design teams create captivating graphics by uncovering hidden user preferences. It also offers advanced UI/UX testing tools that help businesses validate their products before launch. The core offering of Qatalyst include unmoderated and moderated research, panel management, live mobile and app testing, and custom audience.

Insights Pro is an advanced market research tool that uses emotion AI to enhance the quality of user insights and drive better decisions for businesses. Users can create custom surveys and tests, invite contributors for testing, and access intelligent insights from the central dashboard. One of the standout features of this tool is its ability to analyse both pre-recorded sessions and live interactions.

 

Insights Pro’s core offerings include creative testing, UI/UX testing, user journey testing, 1-on-1 direct interviews, and live online focus groups.

Qatalyst vs Insights Pro: Which One is Right for You?

Frankly, we have no idea which one of these tools is right for you and unless we have a one to one conversation, where you tell us all your requirements and goals, it’s impossible for us to tell you that. 

But what we can do instead is, we can offer you everything there is to know about these tools in a side-by-side comparison, so that you can make that decision on your own. For the purpose of which we have categorised this comparison in 5 key categories namely pricing, utility, accessibility and use interface, learning curve, and Offerings.

So let’s dive right into it.

Utility

The key utilities of Qatalyst are as follows-

1. UI/UX Testing- Businesses can collect user feedback on UI/UX elements of newly developed products to identify areas that elicit negative emotions and change them to create a consumer centric experience.
2. Prototype Testing- With access to a big audience pool and AI-based monitoring and analytics, businesses can A/B test multiple prototypes and pick the best one out of the pool for further development stages.
3. Journey Mapping– Qatalyst allows users to map customer journeys across various stages like onboarding, active use, or initial product interactions to identify consumer trends and mannerisms.
4. Website or App Testing- Qatalyst offers specialised widgets that one can use for testing live websites or apps and collect user feedback using AI based monitoring tools like eye tracking, facial tracking, and tonal analysis.
5. Concept and Idea Validation- Businesses can test and validate new ideas and concepts through AI-assisted surveys, focus groups, and live interactions. With a diverse audience pool, one can expose new ideas to varied audience groups and garner crucial insights.

 

The key utilities offered by Insights Pro are as follows- 

1. User Feedback Collection– Insights Pro also allows businesses to collect user feedback, the only difference is that it does not have a native contributor base and you have the flexibility to pick your own contributors. You can even invite your own customers from the CRM as Insights Pro seamlessly integrates with CRM softwares.
2. Cross-Functional Integration- Insights Pro acts as a unified platform for all research-related activities, centralising data collecting, analysis, and reporting through the dedicated dashboard, making it a perfect place for different teams to collaborate with each other.
3. UI/UX Testing- With features like custom surveys and one-on-one interviews, Insights Pro is the perfect place to test new or existing UI/UX elements. With emotion AI, businesses can instantly identify areas that cause negative emotions and change them to make the overall experience pleasant for users.
4. Creative Testing- Creative testing is one of the core utilities of Insights Pro as it allows users to test creatives in real time and identify areas that resonate well with the audience along with those that don’t. This helps businesses in building high-converting creatives that are optimised for maximum CTR.
5. Prototype and Usability Testing- Insights Pro has all the tools and widgets required to test prototypes and verify usability of newly developed digital products.
6. Emotion AI Integration- With Insights Pro, businesses can integrate emotional insights into their decision making and make changes based on what the consumer actually feels and how they react to different UI/UX elements.

Accessibility and UI

When we talk about the accessibility of a tool, we think about the ease with which one can perform a preferred task and generate the expected output while also looking at the barriers.

Qatalyst as a tool doesn’t offer much when it comes to integrations, that is not to say that it cannot be integrated with your existing business intelligence and data aggregation tools. It’s just that you might have to put in a bit of an extra effort because of API integrations. Although this might prove to be a barrier for those that lack the technical know how. The UI feels intuitive, but can take a bit of getting used to before one can extract the most out of the tool.

Insights Pro on the other hand has a simple and easy to use UI that you can quickly adapt to and get things done quicker. Not to mention Insights Pro also supports one-on-one live interviews that makes it more suited for market research projects. 

Learning Curve

The lack of direct integrations with third party tools and a slightly tech oriented user interface may act as a slight barrier to entry for people who don’t have the technical know-how in the market research space. However, the onboarding flow is sure to be of help as it guides users across all features and widgets. Although one might face some issues with the customer support, as there have been instances where customers have complained about their issues not being resolved by the support team. Factors like these make the learning curve a bit steep for new users.

Insights Pro has a much smoother learning curve thanks to its beginner friendly and intuitive UI coupled with a dedicated onboarding team. Insights Pro has a custom onboarding flow for each user based on their needs and use cases, and the team stays in touch way beyond the onboarding phase to help you with any queries that you might have regarding the tools and its features.

Offerings

The core offerings of Qatalyst are as follows-

• Concept testing

• Media research

• Shopper research

• Usability Testing

• Live Web/Mobile app testing

• Information Architecture testing

 

Insights Pro offers all the same use cases and then some more-

• Creative testing using facial coding

• UI/UX testing

• User journey testing

• Creative testing

• Surveys

• 1-on-1 direct interviews 

• Live online focus groups

Pricing

Both these tools offer custom pricing based on client requirements, budget, and goals. The best part about both these tools is that they have separate tools for qualitative and quantitative research, this means that customers only have to pay for what they’re actually using, unlike most market research tools in the market. Moreover, you can add new features, widgets, or tools in your plan anytime you want as these plans are flexible.

Conclusion

When weighing between Qatalyst and Insights Pro, consider your specific needs and priorities. While both tools offer robust use cases and powerful widgets for market research projects, they vary in accessibility, learning curve, and pricing. Qatalyst is versatile when it comes to use cases but may pose challenges for less technical users. Insights Pro, with its intuitive interface and customizable plans, provides a user-friendly platform for market research. Ultimately, your decision should align with your organisation’s goals and proficiency in market research.