The success of any marketing campaign stands on the strong foundations of market research. It plays an instrumental role in effectively promoting your business to the right audience and as a result, increases the sales of your products or services. The market does all this …

Emotion AI also known as affective computing is rapidly changing how businesses undertake a market study. Unlike other business intelligence methods, Emotion AI can analyse and interpret facial expressions, vocal intonation, as well as other physiological signs of consumers’ emotional state. This technology lets marketing …

Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up their customer satisfaction policies. Customer journey mapping then helps in outlining the areas where a customer comes into contact with a brand, and …