Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up their customer satisfaction policies. Customer journey mapping then helps in outlining the areas where a customer comes into contact with a brand, and …

With the increasing screen sizes, our attention span has gone down. And this has sparked a new battle between brands trying to grab your attention. Talking about websites or apps, one who successfully glues users to their interface wins the battle (or loyalty) of the …

In a digital reality however, effectiveness of an app or a website is figured out by user experience (UX) and user interface (UI). Both of the aspects are vital for the fact that customers not only will get to enjoy the product but also, will …