Emotion AI also known as affective computing is rapidly changing how businesses undertake a market study. Unlike other business intelligence methods, Emotion AI can analyse and interpret facial expressions, vocal intonation, as well as other physiological signs of consumers’ emotional state. This technology lets marketing …

Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up their customer satisfaction policies. Customer journey mapping then helps in outlining the areas where a customer comes into contact with a brand, and …

With the increasing screen sizes, our attention span has gone down. And this has sparked a new battle between brands trying to grab your attention. Talking about websites or apps, one who successfully glues users to their interface wins the battle (or loyalty) of the …