UserTesting vs Insights Pro: Choosing the Perfect Market Research Tool for Your Business
As the AI revolution has catapulted the adoption of new age digital products, businesses face a tough choice between ensuring quality research before launching products and churning out new products at an unprecedented pace. Which in turn, has brought forth multiple challenges for researchers. Some …
Top 5 Factors to Consider Before Using FACS for Market Research
As ardent AI proponents we have meticulously explored multiple angles of how AI can enhance market research. From facial coding use cases and applications to using emotion AI with facial coding for market research, we have detailed extracts on each one of them. And although …
Top UX Testing Stats to Consider in 2024
The UI/UX design realm is constantly evolving and keeping up with all the latest developments is very critical if you want to create user-focussed designs. As we lay our foot in 2024, learning about the trends that will decide the course of user interface and …