Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. As these processes keep on evolving, a number of new terminologies keep adding to market research list while several old one fade out. …

Market research techniques have been known to be invaluable for businesses across the globe in their endeavours to source new consumer insights and/or market information. This responsibility of keeping the consumers satisfied and content now rests with the business organizations. While this may seem like …

Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me as one of the most potent marketing quotes of all time. Good marketers often invest their time and resources to identify customers’ problems …