Online Focus Groups Analysis
Monitor unstated responses within focus groups with emotion ai
Faces scanned globally
How FGD works with emotion ai
Online focus group discussion:
top benefits with emotion ai
Reduce manual effort
Let us do the heavy lifting for your Qualitative FGD sessions while you focus on probing the respondents for insights. With auto-transcription, meeting recording, facial coding, sentiment analysis & audio tonality analysis, no nuance gets missed
Test live or pre-recorded sessions
Choose between online, live or in-lab FGD sessions. As long as you are recording the FGD with respondent faces visible and audio available, we’ve got your back
Just want the data & do the analysis yourself? Or do you need help setting up & analyzing the study? We got you covered with DIY or Value-Added packages
Want to experiment with just a single project? Or want affordable packages for multiple studies? We got you covered there too!
Fast & reliable
Complete data analysis in hours versus weeks with all the heavy lifting done by our technology. Get reliable and unbiased data in near real-time from respondents
Test with respondents across geographies and time zones depending on your customer presence. Our main technology components work across cultures, languages and geographies
Trusted by Industry leaders
Get access to patented technology used by industry leaders in qualitative market research for your studies
Why choose us?
Reduces manual effort
Unique patented technology
Speedy & affordable
Trusted by industry qual leaders
Key technologies that power emotion-aware FGD analysis
Text sentiment analysis
Audio tonality analysis
What industry leaders
have to say about us
We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice ai functionalities of their Emotion Ai tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data.
Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational ai – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.
It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.
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