How Emotion AI Improves Mobile App UX Testing and Design Decisions
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How Emotion AI Improves Mobile App UX Testing and Design Decisions Mobile users are brutal. In the desktop era, a user might patiently wait 5 seconds for a page to load. In the mobile era, 53% of visits are abandoned if a mobile site takes …
Can UX Nudge Users Toward Sustainability? A Real Case Study
A tiny ‘new’ option in one of the food delivery app’s delivery choices recently sparked a healthy debate on one of the leading social media platforms. The feature – E Saver – with ₹5 off on the next order – offered users a slower delivery …
The Complete Guide to Emotion AI in Market Research: Decoding the Subconscious Consumer
Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind consumer behavior using surveys, focus groups, and interviews. While valuable, these methods often only …
