Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points
akshay
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …
Why E-Commerce Needs Data-Driven Customer Journey Maps
Why E-Commerce Needs Data-Driven Customer Journey Maps Walk into any E-commerce Director’s office, and you will likely see it: The Customer Journey Map. It’s usually a beautifully designed, color-coded poster pinned to the wall. It shows a linear path: The customer sees an ad, clicks …
How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads
How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …
