Can UX Nudge Users Toward Sustainability? A Real Case Study
akshay
December 1, 2025
A tiny ‘new’ option in one of the food delivery app’s delivery choices recently sparked a healthy debate on one of the leading social media platforms. The feature – E Saver – with ₹5 off on the next order – offered users a slower delivery …
The Complete Guide to Emotion AI in Market Research: Decoding the Subconscious Consumer
October 24, 2025
Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind consumer behavior using surveys, focus groups, and interviews. While valuable, these methods often only …
