Do People Feel Your Ads? How Emotion AI Boosts Sales
akshay
In the boardroom, there is a harsh truth that creative directors often hate to hear: You cannot pay payroll with “likes.” For the last decade, digital marketing has been obsessed with vanity metrics. We celebrate viral views, click-through rates (CTR), and impressions. But how many …
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points
Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …
Why E-Commerce Needs Data-Driven Customer Journey Maps
Why E-Commerce Needs Data-Driven Customer Journey Maps Walk into any E-commerce Director’s office, and you will likely see it: The Customer Journey Map. It’s usually a beautifully designed, color-coded poster pinned to the wall. It shows a linear path: The customer sees an ad, clicks …
