How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads
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How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …
How Emotion AI Improves Mobile App UX Testing and Design Decisions
How Emotion AI Improves Mobile App UX Testing and Design Decisions Mobile users are brutal. In the desktop era, a user might patiently wait 5 seconds for a page to load. In the mobile era, 53% of visits are abandoned if a mobile site takes …
Can UX Nudge Users Toward Sustainability? A Real Case Study
A tiny ‘new’ option in one of the food delivery app’s delivery choices recently sparked a healthy debate on one of the leading social media platforms. The feature – E Saver – with ₹5 off on the next order – offered users a slower delivery …
