The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and automation, the inherent inquisitiveness around the use of AI tools to optimise sales processes has only risen. While most people believe that sales …
Top 11 Marketing Research Tools For 2024: A Comprehensive Comparison Guide
Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me as one of the most potent marketing quotes of all time. Good marketers often invest their time and resources to identify customers’ problems …
From Sign-Up to Success: Nailing Customer Onboarding for SaaS Companies
There was a time when SaaS products with good customer onboarding called it a differentiator because few products offered one at the time. But times have changed and as new products flood the SaaS market, a good customer onboarding experience is no longer viewed as …