Measuring Success: KPIs for Evaluating Creative Testing
Subha
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising campaigns. We have talked about why creative testing strategies are important, how creative testing strategies work, how they can be improved using AI, …
The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and automation, the inherent inquisitiveness around the use of AI tools to optimise sales processes has only risen. While most people believe that sales …
Top 11 Marketing Research Tools For 2024: A Comprehensive Comparison Guide
Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me as one of the most potent marketing quotes of all time. Good marketers often invest their time and resources to identify customers’ problems …
