The consumer environment by its very nature is not static and therefore, to be relevant business must adjust to new trends, mannerisms and inclinations. This is why market research for businesses is so fundamental, since it helps in the understanding of the way customers think …

Have you watched Shark Tank before? Well if you have, you may have seen the sharks questioning the pitchers about the market size and the answer provided as a specific number. It is remarkable how one can forecast that there would be millions of customers …

Market research has a simple objective to understand customer and market trends. However, this simple aim involves a number of complex processes. As these processes keep on evolving, a number of new terminologies keep adding to market research list while several old one fade out. …