UserTesting vs Insights Pro: Choosing the Perfect Market Research Tool for Your Business
As the AI revolution has catapulted the adoption of new age digital products, businesses face a tough choice between ensuring quality research before launching products and churning out new products at an unprecedented pace. Which in turn, has brought forth multiple challenges for researchers. Some …
Top 5 UserTesting Alternatives for Businesses in 2024
Building and sustaining powerful customer experiences is pivotal for leaving a positive impact on users and building strong customer relationships. When businesses focus their efforts on creating customer centric experiences, they often face issues with user testing. Partly, because the process solicits garnering a substantial …
Top 5 Factors to Consider Before Using FACS for Market Research
As ardent AI proponents we have meticulously explored multiple angles of how AI can enhance market research. From facial coding use cases and applications to using emotion AI with facial coding for market research, we have detailed extracts on each one of them. And although …