In the swiftly evolving world of enterprise, staying beforehand of tendencies and client selections is critical for fulfillment. One of the maximum impactful equipment shaping this landscape is synthetic intelligence (AI). Market research, traditionally reliant on manual surveys, reputation corporations, and information assessment, is present …

Qualitative research is the foundational concept behind analyzing and logically evaluating human behavior, motivations, and emotions. While the conventional humanitarian modes of qualitative research like interviews and focus groups are invaluable, they have a major drawback of heavily relying on self-reported data, as a result, …

With the introduction of AI, the digital shopping landscape has evolved significantly because of the introduction of some new KPIs. One of the key KPIs that is becoming increasingly popular among digital businesses is human emotions. Well, don’t be surprised while reading “human emotions.” Today, …