Investing in UX/UI Testing: Why It’s Crucial for Your Business
Subha
In the current competitive digital business era, entrepreneurs work hard to offer customers a seamless and engaging user experience. UI and UX undoubtedly, play a pivotal role in enhancing customer satisfaction and boosting brand loyalty to gain a competitive edge. Therefore, before deploying your platform …
Customer Journey Mapping Process: Top Tips and Best Practices
Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up their customer satisfaction policies. Customer journey mapping then helps in outlining the areas where a customer comes into contact with a brand, and …
Driving user engagement: The role of UX/UI testing in retention and loyalty
With the increasing screen sizes, our attention span has gone down. And this has sparked a new battle between brands trying to grab your attention. Talking about websites or apps, one who successfully glues users to their interface wins the battle (or loyalty) of the …
