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Can UX Nudge Users Toward Sustainability? A Real Case Study
A tiny ‘new’ option in one of the food delivery app’s delivery choices recently sparked a healthy debate on one of the leading social media platforms. The feature – E Saver – with ₹5 off on the next order – offered users a slower delivery
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Why Customer Journey Testing is Essential for Business Growth in 2025
While the world is still running fast in the digital direction, there has been ever more of a push towards a better …
Illuminating Insights: How AI is Revolutionizing Market Research in 2025
In the ever-evolving landscape of industrial enterprise intelligence, staying beforehand of the curve isn’t always genuinely an advantage—it is a need. At …
Improving UX/UI Testing with Emotion AI: Creating Emotionally Aware Interfaces
In the current evolving digital landscape, it is quite evident that user experience (UX) forms an important pillar for digital product success. …
From FACS to Emotion Ai-Enabled Software: The New Wave of UX/UI Testing Innovations
User experience (UX) and user interface (UI) testing is a very important pillar of developing successful digital products. Whenever there’s a spike …
AI-Powered Market Research: Tools, Techniques, and Trends
The success of any marketing campaign stands on the strong foundations of market research. It plays an instrumental role in effectively promoting …
Utilizing Emotion AI for Enhanced Market Research Insights
Emotion AI also known as affective computing is rapidly changing how businesses undertake a market study. Unlike other business intelligence methods, Emotion …
Emotion AI in Gaming: Enhancing Player Engagement and Experience
Affective computing also called emotion AI is now disrupting the industries and particularly games to provide captivating new means of player interaction …
Future Trends in Emotion AI: What to Expect in the Next Decade
Emotion AI or affective computing, has witnessed lot of progress in the recent past years. This is technology where machines can be …
Unlocking the Potential of FACS in UX/UI Testing: Emotional Data for Smarter Designs
As the online landscape advances, creating emotionally resonant designs becomes an unavoidable necessity. However, uncovering human emotions and deducing meaningful data from …
