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AI-Powered Creative Testing: How Creativity Advances Ad Effectiveness
An always-changing digital ad environment requires more than a competitive edge-not least, of course, because it is an imperative. As the data-protective, discerning purchaser becomes ever more ubiquitous in an increasingly connected environment, marketers
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Investing in UX/UI Testing: Why It’s Crucial for Your Business
In the current competitive digital business era, entrepreneurs work hard to offer customers a seamless and engaging user experience. UI and UX …
Customer Journey Mapping Process: Top Tips and Best Practices
Regardless of the business, establishing quite an insight into the customer journey cannot be overemphasised, especially for companies that require boosting up …
Driving user engagement: The role of UX/UI testing in retention and loyalty
With the increasing screen sizes, our attention span has gone down. And this has sparked a new battle between brands trying to …
Emotion AI Adoption Roadmap: The Present and Future
Emotion AI or Emotional Artificial Intelligence (AI) is an important chapter in the AI realm that works on the concepts of – …
Emotion AI Integration: Seamlessly enhancing your existing systems
Data is the new oil. According to this popular quote, the more data you have, the more well-oiled, smooth, and efficient your …
How Effective UX/UI Testing Can Save You Time and Money
In a digital reality however, effectiveness of an app or a website is figured out by user experience (UX) and user interface …
Emotion AI for Consumer Brands: Turning Insights into Action
In the fast-paced world of consumer brands ,consumers emotions understanding and reacting to consumer emotional is now not only advantageous but also …
Emotion AI Platforms: Choose the Right One for Your Business
In the era of digital transformation today, knowing the emotional state of your customers is more than a necessity and maybe the …
Enhancing Marketing Strategies with the Facial Action Coding System (FACS)
In the modern marketing which the consumers’ emotions and reaction must not to be ignored marketing that is competitive in nature the …
