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The Complete Guide to Emotion AI in Market Research: Decoding the Subconscious Consumer
Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind
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Popular Use Case Examples of FACS in Market Research
The highly promising proposition of using AI for market research has finally been accepted by market researchers across multiple sectors. The change …
Harnessing 5 Cutting-Edge Emotion AI Tech to Use with FACS For Market Research
Decoding and harnessing emotional insights of consumers has been a dominant goal for market researchers, and yet somehow, has evaded their grasp …
Facial Coding: Key Use Cases and Applications
Facial expressions serve as an indicator of human emotions, a fact that is accepted globally. Expressions are a wealth of insights and …
How Artificial Intelligence Makes Way for Faster and Smarter UI Testing
In today’s software development era, AI has become an integral part that empowers SDE teams to develop superior-quality software applications rapidly. Out …
Top UX Testing Stats to Consider in 2024
The UI/UX design realm is constantly evolving and keeping up with all the latest developments is very critical if you want to …
Run A Successful Ad Testing Program Using AI
The digital landscape is constantly evolving and new technological advancements are introduced daily. Well, there is one technological advancement that we are …
Transform Online Experience With AI-Powered User Journey Testing
In one of our last articles, we discussed the power of AI in enhancing B2B sales. It clearly shows us the scope …
Virtual Focus Group Software: Key Features to Consider
Traditional focus groups have taken a significant leap and the emergence of their evolution is embarked with the introduction of virtual methodologies …
Marketing Research Analytics: AI and Guide for 2024
The consumer environment by its very nature is not static and therefore, to be relevant business must adjust to new trends, mannerisms …
