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The Role of Facial Action Coding System in Improving Qualitative Research Outcomes
Qualitative research is the foundational concept behind analyzing and logically evaluating human behavior, motivations, and emotions. While the conventional humanitarian modes of qualitative research like interviews and focus groups are invaluable, they have
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Measuring Success: KPIs for Evaluating Creative Testing
Creative testing is one of the most crucial processes in performance marketing circles. It is the backbone of successful marketing and advertising …
The Art and Science of AI-Driven B2B Sales
The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and …
Top 11 Marketing Research Tools For 2024: A Comprehensive Comparison Guide
Billionaire investor and serial entrepreneur Mark Cuban once said “Marketing isn’t about selling, it’s about helping.”, and this quote stuck with me …
From Sign-Up to Success: Nailing Customer Onboarding for SaaS Companies
There was a time when SaaS products with good customer onboarding called it a differentiator because few products offered one at the …
How is AI used for advertising?
The pace of the AI revolution has been unprecedented. You can find an AI tool for almost any task that you can …
Make Every Minute Count: How Meeting Analytics Transforms Virtual Collaboration
You will agree when I say most meetings are boring and let’s be real, most people are just chilling or having a …
AI-Powered Video Ad Testing: Unleashing the Potential of Creative Optimization
According to a Statista report, marketers and advertisers spent a whopping $781 billion on paid ads in 2022 alone, and the number …
How to Choose the Right Sales Enablement Platform for Your Business?
A Sales Enablement platform is supposed to make the sales process more efficient. A business invests in sales enablement with the sole …
Top Sales Enablement Technologies to Watch Out for in 2023
Is your sales team struggling with closing more deals? If yes. Then the root cause may be the obsolete sales enablement strategies …
