Participants will tell you the page “made sense.” Then you watch the recording and see their eyes bounce between the same two elements six times before they click anything. That gap between what users say and what they actually do is where eye tracking earns …

For years, market research and UX leads have been caught in the same bind. Stakeholders demand rigorous, objective attention data, but traditional lab-based eye tracking studies are slow, expensive, and impossible to scale across diverse, globally distributed cohorts. Webcam eye tracking AI breaks that bottleneck. …

Stakeholders push back on research all the time. It is rarely because your methodology was weak; more often, it is because the report did not feel conclusive. “This seems subjective.” “Can we trust these results?” Eye tracking visuals have the power to completely change that …