The concept of AI-driven B2B sales stems from the proliferation of AI across sectors like manufacturing, predictive analytics, data monitoring, forecasting, and automation, the inherent inquisitiveness around the use of AI tools to optimise sales processes has only risen. While most people believe that sales …

You will agree when I say most meetings are boring and let’s be real, most people are just chilling or having a snack behind that webcam (that’s precisely why meeting analytics is important) unless it’s a one-on-one professional meeting with your manager to discuss your …

A Sales Enablement platform is supposed to make the sales process more efficient. A business invests in sales enablement with the sole objective of selling more. However, picking the wrong sales enablement platform could have the opposite effect. A platform that isn’t easy to use, …