Insights Pro Qualitative

Insights Pro for
Qualitative Research

Tap into unstated responses with emotion ai technology

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Take the effort out of qualitative research

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Live online focus groups
Analyze emotion data for live sessions
Upload pre-recorded sessions for insights
Get session & participant-level insights
Get session transcripts & automated dashboards
Avail assistance with global panel sourcing
Get customized insight reports
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1-on-1 direct interviews
Get live emotion alerts during live sessions
Upload pre-recorded sessions for insights
Get session transcripts & automated dashboards
Avail assistance with global panel sourcing
Get customized insight reports

How qualitative analysis works
with emotion ai

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Sign up

Sign up to access the Insights Pro product within a few quick clicks
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Setup Study

Set up a qualitative project on the platform based on your requirements
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Choose Panel

Upload your own panel/candidate details or use a custom link to share the project
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Activate Study

Publish the live session or use a pre-recorded session to activate the study
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Deploy Technology

Insights Pro will use the emotion ai to find the detailed insights for your study
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View/Share Results

The data will populate based on respondent engagement to give you detailed insights

Key technologies that power
Insights Pro Qual

facial-coding

Facial coding

Detect emotion & engagement levels while interviewing your respondents in an online focus group or direct interview. Get alerts on live video calls or analyze pre-recorded meetings.
speech

Speech transcription

Reduce admin work & focus on interactions & insights as speech transcription and note-taking gets done automatically, reducing heavy lifting on detailed conversations
text-sentiments

Text Sentiment analysis

Transcribe speech to text & mine for sentiment to unearth hidden preferences or dislikes. Identify filler words to note coherency & high-frequency keywords to draw associations
audio-tonality

Audio tonality

Examine pitch, pace, intonation and speed to
glean emotion insights embedded in the voice
tonality of your respondents, irrespective of language
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Survey

Ask explicit questions related to sample’s experience with easy-to-use formats, such as rating scales, multiple choice questions and open-ended questions to fit your use case

Video-first emotion aware SaaS to solve your every consumer insights need

What makes Insights Pro
your must-have qualitative research tool

Gives unstated responses

Stop struggling to separate actual preferences from
stated responses biased by inhibitions. Leverage
insights from unguarded expressions, tone of voice
and choice of words.

Reduces manual effort

Stop making notes during quantitative sessions &
focus instead on your respondents. Speech
transcription & text sentiment analysis take away
the heavy lifting from your projects.

Reduces costs

Technology is an enabler & brings down the cost of
doing business substantially. Emotion ai provides
data-driven results at up to 1/10th the cost of a
traditional research project.

Provides speedy turnaround

Speed is money, especially when businesses are
launching new product, advertising or content
experiences. Spend days instead of weeks to get
data-backed insights from global panels.

Experience an interactive demo

Request a live demo

Takes just 30 minutes!
Book your slot now.

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