Creative Testing Creative Testing Enhance product, creative & experience testing with emotion ai Request Demo Pricing Faces scanned globally 1 1 1 1 , , 9 9 9 9 1 1 , , 0 0 0 0 0 0 How creative testing works with emotion ai Upload Creative Securely upload audio, video or static creatives - concepts, narramatics, animatics, ads, trailers, episodes (of any length) onto our DIY emotion ai platform Set-up Study Choose technology modules - facial coding, eye-tracking, surveys - and set up your study in less than 30 seconds Select Panel Upload respondent email ids to send invites from platform or download a custom link to include in your panels/surveys Publish Study Take the study live in less than 1 minute from upload to publishing. Choose future publishing dates at your convenience See Live Results View respondent data in the platform in real-time, as respondents complete viewing the study. Get aggregate & participant data on the automated dashboards Get Custom Reports Download data to do your own reporting or opt for our value-added services & have our in-house consumer insights team develop detailed insight reports for you Creative testing: Top benefits of emotion ai Flexible OptionsAffordableFast & ReliableGeography agnosticTrusted by Industry leadersFlexible Options Flexible options Want to do dynamic creative testing yourself? Or need help setting up the study? We got you covered with DIY or Value-Added packages Request Demo Affordable Affordable Want to do a single project? Or want affordable packages for multiple studies? We got you covered there too! Request Demo Fast & Reliable Fast & reliable Complete studies in hours versus weeks. Get reliable and unbiased data in real-time from respondents Request Demo Geography agnostic Geography agnostic Test with respondents across geographies and time zones depending on your customer presence Request Demo Trusted by Industry leaders Trusted by industry leaders Get access to patented technology used by industry leaders in market research for your dynamic creative testing studies Request Demo Why choose us? Full-stack offering Affordable & DIY Fast & reliable Patented technology Trusted by industry leaders Video-first emotion aware SaaS to solve your every consumer insights need Let's talk Pricing Key technologies that power emotion-aware creative testing Facial coding Watch respondent’s emotions & engagement levels spike and dip as they watch or experience your concepts, ads, creatives etc. for testing. Understand what engages and where distraction sets in to provide your creative teams with relevant inputs Explore now Eye-tracking Get detailed gaze plots & heatmaps of respondents on ad creative testing studies. Identify what they are looking at, in every scene or whether your product placement is getting adequate attention Explore now Survey Include open-ended, rating scale or MCQs in your study to supplement unstated responses with stated answers to specific questions you might have for your respondents Explore now Experience an interactive demo Top use cases Ad testing Know more Trailer Testing Know More Episode Testing Know More What industry leaders have to say about us Rajesh Chakrabarti Executive Director, Nielsen Media We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice ai functionalities of their Emotion Ai tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data. David Schneer Founding Partner & CEO, Merrill Research Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational ai – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry. Shreyasi Singh Founder & CEO, Harappa It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative. Get started now Free Demo Request your free customised demo now Request pricing See which plan works best for you. Connect with us Want to know more? We can help. Latest from our resources Emotion AI AI-Powered Creative Testing: How Creativity Advances Ad Effectiveness An always-changing digital ad environment requires more than a competitive edge-not least, of course, because it is an imperative. As the data-protective, discerning purchaser becomes ever more ubiquitous in an increasingly connected environment, marketers Read More Emotion AI Enhancing the User Experience through AI-Powered UI/UX Testing With the ever-shifting trends in the world of digital landscapes, UX stands on top of the charts of successful applications in Read now Emotion AI Why Customer Journey Testing is Essential for Business Growth in 2025 While the world is still running fast in the digital direction, there has been ever more of a push towards a better understanding and Read now
