User Experience Testing

Enhance your website’s user
experience with emotion ai

Request Demo

Pricing

Faces scanned globally

How user experience testing works

Upload URL

Securely upload your website or web app
URL and specify the objectives / task
for your respondents

Set-up Study

Choose technology modules - facial coding,
eye-tracking, surveys - and set up your study
in less than 30 seconds for user experience testing

Select Panel

Upload respondent email ids to send invites
from platform or download a custom link to
include in your panels/surveys

Publish Study

Take the usability testing study live in less than 1 minute from upload to publishing. Choose future publishing dates at your convenience

See Live Results

View respondent data in the platform in real-time,
as respondents complete the study. Get aggregate
& participant data on the automated dashboards

Get Custom Reports

Download data to do your own reporting or opt
for our value-added services & have our in-house
consumer insights team develop detailed insight reports for you

UX testing: top benefits with emotion ai

Why choose us?

Full-stack offering

Affordable & DIY

Fast & reliable

Patented technology

Trusted by industry leaders

Video-first emotion aware SaaS to solve your every consumer insights need

Let's talk

Pricing

Key technologies that power emotion-aware UX testing

Facial coding

Watch respondent’s emotions & engagement levels spike and dip as they browse through your website or app. Understand what engages, what confuses and where distraction & drop offs happen to provide your product teams with relevant inputs

Explore now

Eye-tracking

Get detailed gaze plots & heatmaps of respondents as they browse through and use your website or web app. Identify what they look at, where they spend time and where they hate the experience, to ensure stickiness at every stage with user experience testing tool

Explore now

Surveys

Include open-ended, rating scale or MCQs in your study to supplement unstated responses with stated answers to specific questions you might have for your respondents in UX usability testing

Explore now

Experience an interactive demo

What industry leaders
have to say about us

Rajesh Chakrabarti

Executive Director, Nielsen Media

We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice ai functionalities of their Emotion Ai tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data.

David Schneer

Founding Partner & CEO, Merrill Research

Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational ai – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.

Shreyasi Singh

Founder & CEO, Harappa

It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.

Get started now

Free Demo

Request your free customised demo now

Request pricing

See which plan works best for you.

Connect with us

Want to know more? We can help.

Latest from our resources

Emotion AI

AI-Powered Creative Testing: How Creativity Advances Ad Effectiveness

An always-changing digital ad environment requires more than a competitive edge-not least, of course, because it is an imperative. As the data-protective, discerning purchaser becomes ever more ubiquitous in an increasingly connected environment, marketers

Emotion AI

Enhancing the User Experience through AI-Powered UI/UX Testing

With the ever-shifting trends in the world of digital landscapes, UX stands on top of the charts of successful applications in

Read now

Emotion AI

Why Customer Journey Testing is Essential for Business Growth in 2025

While the world is still running fast in the digital direction, there has been ever more of a push towards a better understanding and

Read now

Frequently Asked Questions

1. What is the importance of UX testing in website development?

UX testing in website development is crucial as it ensures that the user interaction is intuitive, visually appealing, and functional. It helps identify potential issues users might face while navigating the site, ultimately improving user satisfaction. Utilizing User Interface Testing Software is integral for identifying design flaws and ensuring a seamless user experience.

2. How do I conduct usability testing for my website?

To conduct usability testing for your website, start by defining clear objectives and selecting appropriate tasks for users. Use an Interaction Design Testing Tool to simulate user interactions and gather feedback. Collect data on user behavior, preferences, and pain points, enabling you to refine your website for optimal usability.

3. What are the key differences between UX and usability testing?

While UX testing evaluates the overall user experience, usability testing focuses on specific aspects like navigation and functionality. Website Optimization Testing Solution can address usability concerns, optimizing individual elements. Both UX and usability testing are essential for a comprehensive understanding of how users interact with your site.

4. What are the best practices for conducting effective website UX testing?

Effective website UX testing involves defining clear goals, selecting representative user groups, and employing a Visual Design Testing Software to assess the visual appeal. A Mobile App Usability Testing Tool can ensure compatibility across devices. Regular testing cycles and iteration based on feedback contribute to continuous improvement.

5. Why is website UX testing essential for enhancing user engagement?

Website UX testing is essential for enhancing user engagement by identifying pain points and areas for improvement. A User-Centric Design Testing Solution ensures that the site aligns with user expectations, leading to increased satisfaction, longer dwell times, and higher conversion rates.

6. What are the steps involved in user experience testing?

User experience testing involves planning, defining objectives, selecting participants, executing tests using appropriate tools like UX Analytics Platforms, analyzing results, and iterating based on feedback. This iterative process ensures continuous improvement in the user experience.

7. Which aspects of a website can be evaluated through usability testing?

Usability testing evaluates various aspects of a website, including navigation, page load times, form interactions, and overall functionality. Using a Website Optimization Testing Solution can address issues related to site performance, ensuring a smoother user experience.