Customer Journey Testing
Customer Journey Testing
Upgrade your online shopper
journey with emotion ai
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How customer journey testing works with emotion aware tool
Upload URL
and specify the objectives / task / journey
that you want your respondents to traverse
Set-up Study
Select Panel
from platform or download a custom link
to include in your panels/surveys
Publish Study
See Live Results
as respondents complete the study. Get aggregate
& participant data on the automated dashboards
Get Custom Reports
for our value-added services & have our in-house
consumer insights team develop detailed insight reports for you
Top benefits
Flexible options
Want to do it yourself? Or need help setting up the study? We got you covered with DIY or Value-Added packages
Affordable
Want to do a single project? Or want affordable packages for multiple studies? We got you covered there too!
Fast & reliable
Complete studies in hours versus weeks. Get reliable and unbiased data in real-time from respondents
Geography agnostic
Test with respondents across geographies and time zones depending on your customer presence
Trusted by industry leaders
Get access to patented technology used by industry leaders in market research for your studies
Get qualitative responses
Incorporate UI-UX Testing into a Qual Study to get the Why for the What. Multiple flexible options available
Why choose us for website customer journey testing?
Key technologies that power emotion-aware customer journey testing
Facial coding
Eye-tracking
Surveys
Experience an interactive demo
What industry leaders
have to say about us
Rajesh Chakrabarti
We have recently partnered with Thelightbulb and in a recent ‘clothing brand’ project, we were able to utilise the facial coding & voice ai functionalities of their Emotion Ai tool, to decode genuine user emotions and correlate them with stated purchasing behavior. We are happy to share that Thelightbulb team exhibited remarkable efficiency, meeting all communication and timeline requirements & are proving to be an able partner for our projects. I would recommend Thelightbulb’s tool to any researcher who wants to elevate the emotional storytelling aspect of their reports and effectively convey the rich nuances of qualitative data.
David Schneer
Merrill Research decided to take things to the next level for our clients by incorporating Emotion Ai technology into our qualitative projects. We decided to work with TheLightbulb.Ai. Their Artificial Intelligence – Machine Learning driven analysis – using Facial coding & conversational ai – both complemented and corroborated our internal analysis. As such, we are planning to incorporate Emotion Ai into our projects to incorporate unbiased & unstated insights that are unparalleled in the industry.
Shreyasi Singh
It is critical for online learning businesses to build a strong content feedback loop by recognizing emotion & engagement cues given by users, which are typically also given during face-to-face interactions. This helps content creators to consistently make iterative improvements to the content design principles to create truly effective educational content. We feel that harnessing the growing potential of Emotion AI is one way to monitor and enhance the learning process. At Harappa, we are cognizant of creating content that best suits the online medium and invest deeply in research and content creation to better learning outcomes and were happy to partner with TheLightbulb.Ai for this initiative.
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Read nowFrequently Asked Questions
Insights Pro Quant uses emotion ai technologies including facial coding, eye-tracking, and surveys for customer journey analysis. You need to add your website or web app URL to set up the set up the study and then share the study with samples. Engagement of the samples on the URL is tracked using emotion ai and then easy-to-understand reports are auto-generated for analysis.
The customer journey map is a visual and statistical presentation of engagements between a customer and a brand. It may span across different customer journey stages from initial awareness stage to post-purchase engagements, illustrating the holistic relationship between a customer and a brand over time.
As increasing number of users are making purchase decisions online, understanding their digital customer journey is paramount for businesses. It helps in facilitating strategies to meet digital customer needs at each stage. This knowledge enables companies to create a seamless, positive experience, fostering customer satisfaction, and ultimately, long-term loyalty.
Yes, the customer journey is a strategic consideration for businesses. It involves deliberate planning and execution to enhance each touchpoint, ensuring a cohesive and satisfying experience throughout the customer’s interaction with a brand.
A journey map is a visual representation of the customer experience, illustrating the various touchpoints and interactions from initial engagement to post-purchase. It is a strategic tool used to identify areas for improvement and optimize the overall customer experience.
thelightbulb.ai’s Insights Pro Quant uses emotion ai technologies powered by facial coding, eye tracking, and others on the sample when they interact with their website or web apps. These interactions are evaluated to represent the customer journey map.
Yes, Insights Pro can analyze B2B customer journey map as well as B2C customer journey map. Various emotion ai technologies work in sync to analyze how user interacts with your website or web app to make decisions in their purchase journey whether it is B2B or B2C.
In the B2B context, the customer journey involves specific stages tailored to business-to-business interactions. These stages include problem recognition, solution exploration, consensus building, and the decision-making process.
The B2B buyer journey focuses on the decision-making process within a business. It takes into account factors such as organizational needs, budget constraints, and stakeholder alignment, highlighting the complexity of B2B purchasing decisions.
A shopping journey delineates the path a consumer takes when making a purchase. It encompasses research, consideration of options, the actual purchase, and post-purchase evaluation.
Path to purchase and the shopper journey are interconnected concepts, outlining the steps a consumer takes from recognizing a need to making a purchase decision. Understanding this journey is vital for businesses to optimize their marketing and sales strategies.
The digital journey of a business refers to its online presence and interactions with customers across digital platforms. It involves leveraging digital channels for marketing, sales, and customer support to enhance the overall customer experience and drive business growth.
