A team can review a website internally a dozen times, agree it looks clean and functions correctly, and still be completely wrong about how it actually feels to a first-time visitor. Internal reviews are filtered through familiarity everyone on the team already knows where the …

Ask five people on a B2B marketing or product team to draw their customer’s journey, and you’ll usually get five different diagrams a few sticky notes from a workshop, a funnel from a sales deck, a flowchart from a product manager who’s never actually watched …

On its own, eye tracking data is just coordinates and timestamps a record of where a pair of eyes moved, with no inherent meaning attached. The value of eye tracking AI in market research doesn’t come from collecting that raw gaze data; it comes from …