Static creative is tested in a single glance. Video isn’t attention shifts constantly as a scene changes, a cut happens, or a new element enters the frame, which makes it a far harder format to evaluate through opinion-based feedback alone. Eye tracking AI addresses this …

Most website and app redesigns are guided by best practices, internal opinion, and occasionally A/B test results after the fact. What they’re rarely guided by is a direct answer to a simpler question: what do users actually look at, in what order, and what do …

A shelf, physical or digital, gives a product about two to three seconds to earn a shopper’s attention before their eyes move on. In that window, design hierarchy isn’t a matter of opinion  it’s a matter of what the eye actually catches first. Eye tracking …