Not every eye tracking AI platform is built for the same job. Some are narrow, single-purpose tools designed for lab-based academic research; others are built as full research platforms meant to scale across ad testing, UX studies, packaging research, and qualitative sessions. Choosing the right …

Knowing where someone looked tells you half a story. Knowing how they felt while looking there tells you the rest. On their own, eye tracking AI and emotion AI each capture a single dimension of human behavior  visual attention, or emotional expression. Combined, they reconstruct …

Ask a user how easy your website was to navigate, and most will give you a polite, general answer “it was fine,” or “I found what I needed.” That answer often hides the ten seconds they spent scanning the page for a menu that should …