Blog
Ai eye tracking
How AI Eye Tracking Can Help Businesses Make Better Marketing Decisions
Traditional market research has a systemic blind spot. For decades, brands have relied on what consumers say they do through focus groups, surveys, and post-purchase questionnaires. But human beings are notoriously unreliable narrators of their own
Read More
Latest from our resources
How to Improve Your Product UX with Emotion AI Insights
As businesses adapt to their digitally native customers, they realize the importance of removing friction from their digital products to optimize for …
The Role of Emotion AI in Understanding Your Consumers
Introduction In today’s market, digitally transformed brands are pretty much required to have multiple digital touchpoints & access for potential and current …
Can Facial Emotion Coding & Speech Sentiment Analysis help with your Consumer Insights projects?
In the wake of the pandemic, many consumer-insight and market research projects have taken to using digital surveys, online focus groups, and …
What Indian Parents Really Think About Online Learning?
I The pandemic backdrop! It’s a foregone conclusion that the pandemic has forced online learning down the throats of most parents & …
Is ‘Emotion AI’ an opportunity or a grand scam?
It has long been recognized that brands, are built to facilitate the business of making money. Simply put, building a brand is simply …
