Qualitative research is the foundational concept behind analyzing and logically evaluating human behavior, motivations, and emotions. While the conventional humanitarian modes of qualitative research like interviews and focus groups are invaluable, they have a major drawback of heavily relying on self-reported data, as a result, …

With the introduction of AI, the digital shopping landscape has evolved significantly because of the introduction of some new KPIs. One of the key KPIs that is becoming increasingly popular among digital businesses is human emotions. Well, don’t be surprised while reading “human emotions.” Today, …

When Carl-Herman Hjortsjö revealed the standards of the Facial Action Coding System (FACS), no one knew it would become important for businesses to make informed decisions.  FACS is an acronym for Facial Action Coding System, a tool for systematically categorizing human facial movements based on …