How Emotion AI Improves Mobile App UX Testing and Design Decisions Mobile users are brutal. In the desktop era, a user might patiently wait 5 seconds for a page to load. In the mobile era, 53% of visits are abandoned if a mobile site takes …

Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind consumer behavior using surveys, focus groups, and interviews. While valuable, these methods often only …

Facial coding, additionally known as facial motion coding, is the systematic evaluation of human facial expressions to interpret feelings and behaviors. It combines psychology, technology, and artificial intelligence to discover the subtle cues hidden in facial moves. Whether applied in research, marketing, or user experience, …