Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind consumer behavior using surveys, focus groups, and interviews. While valuable, these methods often only …

Facial coding, additionally known as facial motion coding, is the systematic evaluation of human facial expressions to interpret feelings and behaviors. It combines psychology, technology, and artificial intelligence to discover the subtle cues hidden in facial moves. Whether applied in research, marketing, or user experience, …

Emotion AI, furthermore called affective computing, is revolutionizing how companies understand and reply to their customers. By analyzing human emotions through voice tone, facial expressions, or textual content sentiment, Emotion AI permits producers to create greater customized, empathetic, and powerful virtual stories. In this weblog, we’ll …