Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …

How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …

How Emotion AI Improves Mobile App UX Testing and Design Decisions Mobile users are brutal. In the desktop era, a user might patiently wait 5 seconds for a page to load. In the mobile era, 53% of visits are abandoned if a mobile site takes …