In the boardroom, there is a harsh truth that creative directors often hate to hear: You cannot pay payroll with “likes.” For the last decade, digital marketing has been obsessed with vanity metrics. We celebrate viral views, click-through rates (CTR), and impressions. But how many …

Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …

How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …