In the boardroom, there is a harsh truth that creative directors often hate to hear: You cannot pay payroll with “likes.” For the last decade, digital marketing has been obsessed with vanity metrics. We celebrate viral views, click-through rates (CTR), and impressions. But how many …

Using Emotion AI to Spot and Smooth Out Digital Experience Pain Points Imagine you own a high-end retail store. A customer walks in, looks at a product, scowls in confusion, sighs loudly, and walks out. You saw it happen. You know exactly why you lost …

Can Emotion AI Predict Buying Intent? The Science Behind Purchase Probability Scores Every marketer, from the CMO of a Fortune 500 company to the owner of a Shopify store, wants the same thing: A Crystal Ball. We spend billions of dollars annually on third-party cookies, …