The highly promising proposition of using AI for market research has finally been accepted by market researchers across multiple sectors. The change in mindset was propelled by the undeniable benefits that AI tools offers when it comes to extracting deeper and more actionable insights from …

Decoding and harnessing emotional insights of consumers has been a dominant goal for market researchers, and yet somehow, has evaded their grasp despite multiple efforts. However, recent advancements in AI offer a definitive solution. With emotion AI tools like FACS and cutting edge emotion AI …

Facial expressions serve as an indicator of human emotions, a fact that is accepted globally. Expressions are a wealth of insights and the key to accessing the treasure trove is facial coding. Facial coding is a robust methodology to decipher the dynamics of human emotions. …