How Facial Coding Helps Brands Test Audience Reactions to TV Promos and Long-Format Ads In the world of advertising, the stakes have never been higher. A 30-second spot during the Super Bowl costs roughly $7 million just for the airtime, excluding the millions spent on …

How Emotion AI Identifies Customer Struggle During Product Onboarding or Setup Marketing sells the dream. Your ads promise a life of ease, efficiency, and joy. But onboarding delivers the reality: work. This is the Unboxing Paradox. The moment a customer buys your software or opens …

How Emotion AI Improves Mobile App UX Testing and Design Decisions Mobile users are brutal. In the desktop era, a user might patiently wait 5 seconds for a page to load. In the mobile era, 53% of visits are abandoned if a mobile site takes …