Building a Data-Driven Customer Journey Map with Emotion AI Insights If you walk into a Customer Experience (CX) workshop, you will almost certainly see a wall covered in sticky notes. “The user feels happy here,” a UX designer might say, placing a pink note on …

Transforming Consumer Insights with Artificial Intelligence “95% of purchase decisions happen in the subconscious mind.” – Harvard Professor Gerald Zaltman For decades, market researchers have tried to understand the “why” behind consumer behavior using surveys, focus groups, and interviews. While valuable, these methods often only …

Facial coding, additionally known as facial motion coding, is the systematic evaluation of human facial expressions to interpret feelings and behaviors. It combines psychology, technology, and artificial intelligence to discover the subtle cues hidden in facial moves. Whether applied in research, marketing, or user experience, …