With the introduction of AI, the digital shopping landscape has evolved significantly because of the introduction of some new KPIs. One of the key KPIs that is becoming increasingly popular among digital businesses is human emotions. Well, don’t be surprised while reading “human emotions.” Today, …

When Carl-Herman Hjortsjö revealed the standards of the Facial Action Coding System (FACS), no one knew it would become important for businesses to make informed decisions.  FACS is an acronym for Facial Action Coding System, a tool for systematically categorizing human facial movements based on …

In today’s digital era, creating exceptional user experiences (UX) is paramount for businesses seeking to build strong customer relationships and brand loyalty. While traditional methods like surveys and focus groups remain staples in understanding user preferences, they often fail to capture the full spectrum of …