iMotions vs Insights Pro: Which One is the Right Tools for You?
They say data has all the answers you need if you have the right tools at your disposal, and we couldn’t agree more. Organisations have been manifesting the power of data for decades now, with businesses thriving on consumer insights extracted using advanced business intelligence …
Popular Use Case Examples of FACS in Market Research
The highly promising proposition of using AI for market research has finally been accepted by market researchers across multiple sectors. The change in mindset was propelled by the undeniable benefits that AI tools offers when it comes to extracting deeper and more actionable insights from …
Harnessing 5 Cutting-Edge Emotion AI Tech to Use with FACS For Market Research
Decoding and harnessing emotional insights of consumers has been a dominant goal for market researchers, and yet somehow, has evaded their grasp despite multiple efforts. However, recent advancements in AI offer a definitive solution. With emotion AI tools like FACS and cutting edge emotion AI …